消费者行为学教学大纲.docxVIP

消费者行为学教学大纲 课程编号课程名称：消费者行为学/Consumer behavior 学分：2 学时：32 适用专业：国际经济与贸易、国际商务 建议修读学期：4 开课单位：商学院国贸系 先修课程：无 一、课程性质、目的与任务 Characteristics: Consumer Behavior is a applied science, and if s branch of Maketing. It is a brand new science was bron in 1950s , mainly figure out the factors that influence the consumers on making buying descion. Objescts and missions:The study of consumers helps students understanding issues such as the psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); the psychology of how the consumer is influenced