流利说商务英语Level4Unit1Part4BusinessActions教学文稿外语学习英语阅读.pdfVIP

流 利 说 商 务 英 语 L e v e l 4 -Un i t 1- P a r t 4 -Bu s i n e s s - Ac t i o n s 精品文档 流利说商务英语 Level4 Unit1 Part4 Business Actions to explore the market Before a business enters a market, it will explore it. This means it will identify opportunities, research competitors, and examine customer needsin the market. Their active exploration of Asian markets has proved a huge success. to launch products A product launch is when a company introduces a new product to the market . It typically involves an advertising campaign and making the product available to purchase. Apple launches always draw a lot of media attention. The company revealed its new laptop at the launch event . to invest in research A company invests in RD to develop new products and remain competitive. RD can be risky because it involves trying new and untested ideas. Before investing in RD, a company should weigh the potential costs and benefits. The best way for a big company to stay innovative is to invest in RD . to collaborate with other businesses Businesses collaborate together when they work on the same project. It involves sharing resources to achievea common objective. Good management and communication are critical for collaboration. Uniqlo has collaborated with Disney to feature printed T-shirts. The two companies have been negotiating a collaboration. Airline alliances allow collaboration among members to provide service more effectively and efficiently. to streamline business processes A business streamlines its processes in order to improve efficiency. This means simplifying or reducing stepsthat do not add value. Complicated business processes can hurt a companys productivity. They streamlined the procedure to cut the delivery time. Management consulting companies, such as McKinsey, can help streamline busines