城市商业街环境标识系统特色研究——以西安市为例的中期报告.docxVIP

城市商业街环境标识系统特色研究——以西安市为例的中期报告 中文摘要： 城市商业街环境标识系统旨在通过标识系统建设与图形语言的设计，在城市商业街道路网络中形成统一的环境标识符号体系，达到通俗易懂、简明扼要的效果，从而提升城市商业街道路网络的整体形象和可识别性，吸引更多的人来到商业街，促进商业繁荣。 本研究在分析国内外相关理论基础及前沿技术的基础上，以西安市骡马市商业街为例，通过问卷调查、实地考察等方式，对既有的环境标识现状和存在的问题进行了深入研究，提出了基于西安市骡马市商业街实际情况的环境标识设计方案，并对设计方案进行了初步实施。 本研究的主要贡献在于： 1.基于实际调研和客观分析，提出了适合西安骡马市商业街情况的环境标识设计方案。 2.对环境标识设计方案进行了初步实施，验证了设计方案的可行性。 3.通过本研究的实践探索，为城市商业街环境标识系统的建设提供了实用性的探索和经验。 英文摘要： The environmental identification system of city commercial street aims to form a unified environment identification symbol system in the road network of city commercial street through the construction of identification system and the design of graphical language, so as to achieve the effect of popularization, simplicity and brevity, enhance the overall image and recognizability of the road network of city commercial street, attract more people to come to the commercial street, and promote commercial prosperity. Based on the analysis of the relevant theoretical basis and cutting-edge technology at home and abroad, taking the Lao Ma Shi commercial street in Xian as an example, this study conducted in-depth research on the existing environmental identification status and problems through questionnaire survey, on-site investigation and other means, proposed an environmental identification design scheme based on the actual situation of Lao Ma Shi commercial street in Xian, and preliminarily implemented the design scheme. The main contributions of this study are as follows: 1. Based on practical investigation and objective analysis, an environmental identification design scheme suitable for the situation of Lao Ma Shi commercial street in Xian is proposed. 2. The feasibility of the design scheme is verified through preliminary implementation of the environmental identification design scheme. 3. Through the practical exploration of this study, practical exploration and experience are provided for the construction of environmental identification system of urban commercial street.