商务英语写作 .pdfVIP

商务英语写作 Brief Introduction to Business Letters Words and expressions: Letterhead Reference Salutation Complimentary Attention line Subject line Enclosure Carbon copy Full block style （齐头式） Indented style Section A Parts of Business Letters Most business letters have seven standard parts. They are letterhead, reference and date, inside address, salutation, body, plimentary close, and signature. When appropriate, any of the following optional items can be included. Attention line, subject line, account number, enclosures, carbon copy notation, mailing notation and postscript. Letterhead Letterhead designs vary with business organizations and occupy the top of the first page. They may be positioned at the center or at the left margin the top of the page. A business letterhead, usually printed, contains all or some of the following elements: The pany’s name , address, postcode, telephone number, telex number, fax number, the name of the officer or the director and even some picture or slogan for a symbol of the pany. Reference and Date A typewritten date is necessarily included in the heading. The date is usually placed two lines below the last line of the letterhead at left margin for full block style or ending with the right margin for indented style. It is usual to show the date in the order day/month/year ( English Practice) or month /day /year (American practice). Avoid giving a date in figures and abbreviations. Inside Address The inside address is typed directly below the date line at the left hand margin. The inside address of a letter to an individual consists of the person’s courtesy title, name, business or executive title ( it should be used immediately after the name) and address. When the letter is to a group, the inside address includes the full group name and the address. Care should be taken to address the recipient exactly as on the envelope. Salutation Salutation is place