广播电视编导-传统媒体在新媒体冲击下的发展.docxVIP

PAGE PAGE IV 传统媒体在新媒体冲击下的发展 摘要 随着互联网的飞速发展，以微博，微信为主的新媒体代表，在近年横空占据人们的时间和精力。空余时刷微博，看看微信公众号的推送，就可以对时事热点有大致的了解。美国总统特朗普亦是美国微博“Twitter”的爱好者。虽然，在推特上发表他个人有关美国的时事，我们不做评价。而电视新闻，报纸等传统媒体，却逐渐淡出人们的视线。传统媒体之中，以报业为主，近年来因新媒体的横空出现而损失不少受众，赖以生存的广告收入也大幅减少。尤其是新媒体行业的兴起，使得有些传统媒体人员逐渐流失。本文从新媒体的特性和优势为切入点，调查了传统媒体的发展现状，分析出传统媒体发展所面临的困境。本文研究结果发现：挑战的另一面是机遇。新媒体技术也为传统媒体带来了新的生存空间：缩短了传统媒体的新闻制作周期，扩大了传统媒体新闻信息的传播范围和传播速度，丰富了传统媒体新闻报道的表现方式，增强了传统媒体与受众的互动等。为了应对新媒体的冲击，传统媒体可以进行变革，利用新媒体技术和互联网思维改变传统的新闻生产方式。本文主要采用文献查阅、比较分析、个案研究等研究方法。 关键词：新媒体；传统媒体；生存危机；发展转型  Abstract With the rapid development of the Internet, new media representatives, mainly Weibo and Weixin, have occupied peoples time and energy in recent years. Brush the microblog in your spare time and see the push of Wechat Public Number, you can get a general understanding of the hot spots of current affairs. U.S. President Trump is also a Twitter fan. Although we dont comment on Twitters personal news about the United States. However, traditional media such as TV news and newspapers have gradually faded out of peoples sight. In the traditional media, the newspaper industry is the main one. In recent years, many audiences have been lost because of the emergence of new media, and the advertising revenue on which they depend has also been greatly reduced. Especially with the rise of new media industry, some traditional media personnel are gradually losing. From the characteristics and advantages of new media as a starting point, this paper investigates the development status of traditional media, and analyzes the difficulties faced by the development of traditional media. The results of this study show that the other side of the challenge is opportunity. New media technology also brings new living space for traditional media: shortening the news production cycle of traditional media, expanding the scope and speed of news information dissemination of traditional media, enriching the performance of traditional media news reports, and enhancing the interaction