万豪国际集团的酒店多元化发展的研究.docxVIP

万豪国际集团的酒店多元化发展的研究 摘 要 随着改革开放40周年的到来，全球经济一体化，中国社会经济从中取得了举世瞩目的成就，从而带动了酒店业的快速发展，近年来，国际酒店的不断涌入中国市场，导致星级酒店市场的相对饱和，同时也趋使了酒店日益多元化发展。但多元化发展的同时也为万豪集团的酒店运营管理带来了很大的挑战，在面向不同酒店时经营模式的变化以及文化需求的不同。酒店多元化发展能否如集团所愿巩固和提高实力。带来经营绩效的增长是本文的研究重点。 本文运用文献研究与案例结合的方法分析万豪国际集团多元化的经营模式。论文首先从酒店历史沿革、定位、经营状况等方面介绍其基本情况，然后深入挖掘酒店以多元化发展为切入点进行的经营策略。 其次，在分析万豪集团酒店多元化发展的基本现状基础上，整理归纳出酒店经营时所运用的基本理论与实施路径。然后在理论基础上，结合万豪集团酒店业经营特征发现并提出问题。最后在前文研究的基础上， 本文对万豪集团的酒店的多元化经营提出了优化建议。 论文以企业多元化战略的层面对万豪国际集团在发展过程及规划方面进行研究，进而帮助企业在多元化战略发展的道路上少走一些弯路，规避风险并提供一些有建设性的建议。 关键词：星级酒店市场；多元化发展；经营战略 PAGE III ABSTRACT With the advent of the 40th anniversary of reform and opening up, the global economic integration, Chinas social economy has made remarkable achievements, thus promote the rapid development of the hotel industry, in recent years, international hotel pouring into the Chinese market, and lead to star hotel market relatively saturated, also make the hotel increasingly diversified development., However, the diversified development also brings great challenges to the hotel operation and management of Marriott group, such as the change of business model and the different cultural needs of different hotels., Hotel diversification development as the group would like to consolidate and improve strength., The increase of business performance is the focus of this paper. This paper uses the method of literature research and case study to analyze the diversified business model of Marriott International Group. Firstly, the paper introduces the basic situation of the hotel from the aspects of its historical evolution, positioning and operation status, and then digs deeply into the hotels management strategy with diversified development as the breakthrough point. Secondly, based on the analysis of the basic situation of Marriott Groups Hotel diversification development, this paper summarizes the basic theory and implementation path used in Hotel operation. Then on the basis of theory, combined with Marriott Groups hotel business characteris