新闻-《网易新闻》手机新闻客户端的传播模式分析.docxVIP

PAGE PAGE I 《网易新闻》手机新闻客户端的传播模式分析 摘 要：移动互联网的诞生，智能手机的普及，让整个信息市场掀起了一场“端化”革命，对于媒体行业来说亦是如此。门户类网站率先试水移动市场，手机新闻客户端在传媒领域异军突起，传统媒体不得不面对原有受众逐渐被新兴移动媒体瓜分现实。今天，各大媒体媒体都纷纷涌向了手机新闻客户端市场，不管是互联网企业、还是全国至地方的传统媒体，都在铆足了劲争夺资讯入口。手机新闻客户端已逐渐成为传统媒体转型的重要路径。本文开头描述移动客户信息的传播方式，然后以网易新闻为例，描述了客户的基本情况和特点的移动和分析信息移动客户信息的传播模式的网易新闻；最后，提出了促进移动客户有效传播信息的措施。 关键词：《网易新闻》；传播模式；新闻客户端 Abstract: the birth of mobile Internet and the popularity of smart phones have set off a terminal revolution in the entire information market, which is also true for the media industry. Portal websites take the lead in testing the mobile market, and mobile news clients are emerging in the media field. Traditional media have to face the reality that the original audience is gradually carved up by the emerging mobile media. Today, all the major media have flocked to the mobile phone news client market, whether it is Internet companies, or national to local traditional media, are riveting for access to information. Mobile news client has gradually become an important path for the transformation of traditional media. At the beginning, this paper describes the communication mode of mobile customer information, and then takes netease news as an example to describe the basic situation and characteristics of the mobile customer information and analyze the transmission mode of the mobile customer information netease news. Finally, measures to promote the effective dissemination of information among mobile customers are proposed. Key words: netease news; Transmission mode; News client  目 录 TOC \o 1-3 \h \z \u 引言 1 1 手机新闻客户端的传播模式分析 2 1.1手机新闻客户端的基本传播要素 2 1.2手机新闻客户端的信源和编码 2 1.3手机新闻客户端的传播渠道和受众 3 2 《网易新闻》手机新闻客户端的特点分析 5 2.1 特色栏目，积聚口碑 5 2.2 跟帖互动，反响强烈 5 2.3 注重交互，体验提升 6 3《网易新闻》客户端的传播模式分析 8 3.1 设置议程创建舆论场 8 3.2 多元报道丰富传播内容 8 3.3 数据可视强化“态度”交流 8 3.4 新闻社交提高传播效率 9 4 手机新闻客户端进行有效传播的措施 10 4.1 开发个性化、差异化软件设计 10 4.2 促进社交化平台的融合 11 4.3 推进商业化平台的建全 11 结语 13 参考文献 14 后记 15 PAGE 4 引言 2008年以来，传统媒体意识到互联网的