新闻-论网络媒体的社会责任.docVIP

PAGE PAGE II 论网络媒体的社会责任 摘要：目前，网络媒体已经成为公众获取信息的重要渠道。随着网络媒体信息的发展，其影响力不断增大，其在社会生活中的重要性不断凸显。网络媒体为适应市场化发展，追求经济利益是理所当然的。但网络媒体在追求商业利益的过程中，出现了很多与其社会责任问题。本文针对网络媒体商业利益与社会责任的权衡角度，首先介绍了网络媒体及其社会责任的相关理论，然后分析了网络媒体商业的扩张欲望和社会责任的缺失,并阐述了伤害缺乏网络媒体的社会责任,最后提出网络媒体的社会责任战略,希望本文能对网络媒体的长远发展提供参考。 关键词：网络媒体；商业利益；社会责任 On the social responsibility of network media Abstract: At present, network media has become an important channel for the public to obtain information. With the development of network media information, its influence is increasing and its importance in social life is becoming increasingly prominent. In order to adapt to market-oriented development, it is natural for network media to pursue economic interests. However, in the process of pursuing commercial interests, many social responsibility problems have arisen. This article in view of the network media business interests and social responsibility weighing Angle, first introduced the relevant theories of network media and its social responsibility, and then analyzes the network media business expansion of desire and the lack of social responsibility, and expounds the harm of network media lack of social responsibility, finally put forward the strategy of the network medias social responsibility, hope this article can offer reference for the long-term development of the network media. Key words: network media; Commercial interests; The social responsibility 目 录 TOC \o 1-3 \h \z \u 22834 前言 1 26640 一、网络媒体及其社会责任 1 27840 （一）网络媒体的结构特征 1 12675 （二）网络媒体的社会责任 2 30387 二、媒体行业社会责任的现状 3 2279 （一）追求商业利益是网络媒体生存和发展的根本 3 6255 1. 三大门户网站的“财报”情况 3 5405 2.网络媒体的赢利模式 4 25652 （二）网络媒体商业欲望的膨胀与社会责任的缺失 6 4795 1.“大众文化”的庸俗化，黄色、虚假信息泛滥 6 12849 2.广告占据了相当多的有效版面，削减了有效信息量 6 5987 三、网络媒体社会责任缺失的危害 7 3842 （一）危害青少年身心健康，扭曲其社会价值观 7 7349 （二）引发网络信任危机 7 5974 （三）威胁到新媒体领域内国家的文化安全和道德安全 8 30706 （四）一种新的信息不对称局面产生 9 29074 四、完善网络媒体社会责任的策略 10 19334 （一）增加独家报道、原创新闻的分量 10 23971 （二）加强深度报道和言论 10 10769 （三）加快网络立法，加大执法力度 11 21607 （四）加大网民对网络媒体的监督力量