乡村振兴战略下农村电商与物流协同发展模式的构建.pdfVIP

产业发展 中国果菜 第42 卷, 第10 期 Industry Development China Fruit Vegetable 2022 年10 月 乡村振兴战略下农村电商与物流 协同发展模式的构建 王文状 陈岱莲，李英杰，代焕杰， （山东农业工程学院，山东济南250100 ） 摘 要 从乡村振兴战略的视角出发，在已有理论研究的基础上，通过调研，提出了农村电商与农村物流协同发展的模 式，该模式既要考虑城市工业品下行到农村，同时兼顾农产品上行到城市，结合新零售的经济业态特点，构建了一个将 农村、城市、电商、物流整合在一起协同发展的新模式，既要发挥电商平台的线上作用，也要发挥以村级物流、镇级物 流、县级物流为主要节点的农村物流网络的线下作用，使城市农村电商物流系统一体化，加快推进农业农村现代化，对 落实乡村振兴战略有一定的意义。 关键词 乡村振兴；农村物流；电商物流协同；工业品下行；农产品上行 图分类号： 文献标志码： 文章编号： F326.6 A 1008-1038(2022)10-0066-05 DOI ：10.19590/j.cnki.1008-1038.2022.10.013 Construction of Coordinated Development Model of Rural E-Commerce and Logistics under the Strategy of Rural Revitalization CHEN Dai-lian, LI Ying-ji e, DAI Huan-j ie, WANG Wen-zhuang (Shandong Agriculture and Engineering University, J inan 250100, China) Abstract: From the perspective of rural revitalization strategy, based on the existing theoretical research and through investigation, this paper put forward the coordinated development model of rural e-commerce and rural logistics. This model should consider both the downward movement of urban industrial products to the countryside and the upward movement of agricultural products to the city. Combined with the characteristics of the economic format of new retail, it should build a model that integrates rural, urban, e-commerce. The new mode of logistics integration and coordinated development should not only play the online role of e-commerce platform, but also play the offline ro