滨海休闲体育旅游产品的开发管理研究-以海南省三亚市为例.docxVIP

PAGE II PAGE 海滨休闲体育旅游产品的开发管理研究 ——以海南省三亚市为例 摘要：随着社会的发展和人们生活水平的不断提高，大众化的旅游观光活动显然不能满足旅游者日益变化的旅游需求，注重体验和参与的体育旅游开始逐渐走进人们的视线。我国海滨休闲体育旅游是在我国社会经济的进步、人们生活水平的提高、闲暇时间的增多、全面健身和假日消费的兴起等大背景下和在我国体育旅游、海滨旅游兴起的小背景下逐步升温的。海滨休闲体育旅游以其对旅游者旅游感受的关注备受人们青睐，成为当前旅游业的新热点。它一方面为人们提供放松身心、运动健身、愉悦心灵的载体；另一方面可以促进旅游产业结构的调整，改善当地生活环境，因此成为许多海滨地区积极倡导的新兴旅游形式。海南建设国际旅游岛，必将为海南旅游带来前所未有契机，也为海南休闲体育旅游的发展提供空间和平台。海南省三亚市景区虽然拥有丰富的体育旅游资源，但其体育旅游产品的开发与其体育旅游资源的质量和数量明显不匹配，游客来到景区后也呆不了两天时间，基本上留不住回头客。究其原因，主要是该景区的体育旅游产品没有创新、没有开发市场适销的旅游产品。因此，当前急需对海南省三亚市景区的体育旅游产品进行深度开发研究。 关键词：海南省三亚市景区；体育旅游产品；深度开发  Abstract: with the development of society and the continuous improvement of peoples living standard, the popularization of tourism activity obviously cannot meet the demand of tourists change, pay attention to experience and participate in sports tourism began to gradually into the line of sight of people.Seashore leisure sports tourism in China is the progress of social economy in our country, the people living standard rise, the increase in leisure time, body-building and holiday spending the rise of the background and sports tourism, coastal tourism in our country under the background of the rise of small gradually warmer.The seaside leisure sports tourism, with its focus on tourists tourism experience, has become a new hot spot in the current tourism industry.On the one hand, it provides people with the carrier of relaxation, physical and mental exercise, and pleasure.On the other hand, it can promote the adjustment of tourism industry structure and improve the local living environment. Therefore, it has become an emerging tourism form actively promoted by many coastal areas.Hainans construction of international tourism island will bring unprecedented opportunities for hainan tourism and provide space and platform for the development of leisure sports tourism in hainan.Although sanya scenic spot has rich sports tourism resources, but the development of sports tourism products with the quality and quantity of sports tourism reso