商务英语入门第四章_外教社修订版.pptVIP

主编：任书梅王璐 副主编：曹颖 外语教学与研究出版社 2021/5/91 Chapter 4管理Management2021/5/92 2021/5/9商务英语入门》3 Lead-in activitiesAn effective executive is indispensable to the growth of corporation. Can you name some famous entrepreneurs?Identify effective managerial qualities.2021/5/94 Lead-in activitiesDo you have what it takes to be a good entrepreneur? Is it something that you could learn or rather something that is innate (天生的)?2021/5/95 Lead-in activitiesQualities of a Good EntrepreneursAdditional Info2021/5/96 What is management?Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.The theme management is that a central person must — by using such skills as decision making, communication and objective setting — coordinate the work activities of others to achieve organizational objectives. 2021/5/97 What is management?2021/5/98 Planning— Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. — Planning is a task that each manager must do every day. It is a continuous process.— Planning is basically mental. It requires thinking things through logically.What is management?2021/5/99 Planning— Planning decides what needs to happen in the future (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action (What to do?)What is management?2021/5/910 PlanningPlanning answers several fundamental questions for managers:— What is the situation now? — What is the state of the economy and other environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business? What is management?2021/5/911 Planning— The SWOT ana