小刀电动车南昌地区营销问题及对策.docxVIP

江西科技学院本科生毕业论文（设计） 江西科技学院本科生毕业论文（设计） 摘要 随着世界污染的加重和能源的匮乏，世界各国大多提出了绿色出行、环保出行的理念，于是，新能源开发的时代来临了。顺应时代改变的要求，电动车这个新兴的产业不断发展壮大，创新和驱动了市场新导向。在我国，电动车市场十分巨大，况且具有极大的发展潜力，其生产到销售环环相扣，缺一不可，尤其是营销，直接决定了电动车企业的收入和市场占有率。众所周知，小刀电动车是我国电动车行业的知名品牌，具有爬坡能力强、智能换挡等特点，而且具有节能，噪音低，动力源多样化的优点，但在南昌地区，小刀电动车销售却存在很多问题。因此，本文以小刀电动车在南昌地区的营销为例，剖析了小刀电动车在南昌的营销现状，归纳和总结了其在营销过程中存在的问题，并提出科学合理的解决方案。 关键词:小刀电动车 市场营销 解决对策 Abstract With the aggravation of the world pollution and the shortage of energy, most countries in the world put forward the idea of green travel and environmental travel, so the era of new energy development is coming. In compliance with the requirements of the change of the times, the new industry of electric vehicles has been growing and growing, and the new market has been innovated and driven. In China, the electric vehicle market is huge, and has great potential for development. Its production and sales are closely linked, and it is indispensable, especially marketing, directly marketing the income and market share of electric vehicle enterprises. As we all know, the small knife electric vehicle is a well-known brand in the electric vehicle industry of our country. It has the characteristics of climbing ability and intelligent shifting, and has the advantages of energy saving, low noise and diverse power sources. But in Nanchang area, there are many problems in the sales of small knife electric vehicles. Therefore, taking the marketing of the small knife electric vehicle in Nanchang area as an example, this paper analyzes the marketing status of the small knife electric vehicle in Nanchang, summarizes and summarizes the problems existing in the marketing process, and puts forward a scientific and reasonable solution. Key words: knife electric car Marketing Management Countermeasures Ⅱ Ⅱ Ⅰ 目 录 TOC \o 1-3 \h \u 1.1选题依据与意义 1 1.1.1选题背景 1 1.1.2选题意义 1 1.1.3研究思路及方法 1 1.2 国内外研究现状 2 1.2.1 国内现状 2 1.2.2 国外现状 2 第2章国内小刀电动车情况简介 4 2.1 小刀电动车公司简介 4 2.2 小刀电动车发展现状及市场现状 4