二七万达企业文化建设中存在的问题及对策.docxVIP

单位代码 03 学　　号 1503450004 分 类 号 C93 密 级 毕业论文 二七万达企业文化建设中存在的问题及对策 院（系）名称 商贸学院 专业名称 工商管理 学生姓名 胡云芬 指导教师 李斌 2017 年 04 月 15 日 第 第 PAGE 14 页 二七万达企业文化建设中存在的问题及对策 摘 要 随着经济的飞速发展，我国的企业发展迅速，企业文化正在成为企业的当务之急。但是很多企业在企业文化的建设过程却遇到了相当多的问题。本文通过对企业文化的阐述，指出企业文化对企业发展的重要意义，并探讨在企业文化建设中所遇到的各类问题和误区，针对这些问题，找出原因并提供相应的方法予以解决。由于我国的企业文化受家族文化的影响较深，这也就形成了相对封闭的企业文化。所以，企业在建设企业文化的过程中，要勇于创新，打破旧的传统的不利于企业发展的糟粕。积极的吸收新元素，新想法，建设内容多元化，动态化，柔性化的企业文化。 二七万达是万达集团在郑州开发的第二个项目，是继中原万达广场后的又一升级力作，本文首先介绍了二七万达目前的企业文化建设现状，然后提出了二七万达企业文化建设中存在的问题，最后针对问题提出了促进二七万达企业文化建设的对策建议。 关键词：企业文化；建设困境；企业文化创新 The Problems and Countermeasures in the Construction of Enterprise Culture Abstract Author：Hu?Yunfen ???????????????????????????????????? Tutor：LiBin With the rapid economic development, Chinas rapid development of enterprises, corporate culture is becoming a top priority for enterprises. But many enterprises in the process of building the enterprise culture has encountered a considerable number of problems. This paper expounds the importance of corporate culture to the development of the enterprise through the elaboration of the corporate culture, and explores the various problems and misunderstandings in the construction of enterprise culture, find out the reasons and provide corresponding methods to solve these problems. As Chinas corporate culture by the impact of deep family culture, which also formed a relatively closed corporate culture. Therefore, enterprises in the process of building corporate culture, to be creative and to break the old tradition is not conducive to the development of enterprises dregs. And actively absorb new elements, new ideas, construction content diversification, dynamic, flexible corporate culture. Twenty-seven million is the Wanda Group in Zhengzhou, the development of the second project, is following the Central Plains Wanda Plaza after another upgrad