龙行龘龘大吉大利逛大街过新年年货节活动策划案.pptx

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024民俗街区民俗游戏年味市集年货大街逛大集过新年

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HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目录CONTENTSPARTONE基本概述1

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024市集主题：龙行龘龘大吉大利2024逛大街过新年年货节活动市集时间：2024年2月市集地点：项目地、商业市集内容：欢欢喜喜办年货 Activitytheme Activitytime Activitysite Activitytonal

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024CONTENTS目录CONTENTSPARTTWO创意阐述2

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024转眼之间又将迎来新的一年中国人眼中的年是从办年货开始的小的时候，每到春节临近便欢天喜地的跟着家人去赶大集大包小包的年货糖果、瓜子、鱼肉、米面粮油，应有尽有，置办年货不仅是囤积用品更是一种记忆的民俗与感受新年的美好方式

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024实际上...越来越淡的年会小孩儿小孩儿你别馋，过了腊八就是年小时候的年是在期盼中一天天数着到来的腊月二十三的小年，二十八的蒸馒头...这都是记忆中的儿时的年味儿物质的丰富：生活水平的提高，缺少了过年的期盼技术的进步：民俗传统形式的过年仪式的简化，少了参与体验的感同身受

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024【中国年就要有中国特色】【中国民俗年味culturewalk】【中国国潮文化态度主张】【寻找年味让年不在寡淡】在最具有中国味的龙年游园会中展开新年年货大集，互动采买，传统游戏互动，中国非遗民俗体验，潮流互动打卡，集章兑礼，新年祈愿，开启福袋.......龙年祈好运，纳福气，过中国吉祥年！

HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024HAPPYNEWYEAR2024民俗展示互动+年货大街+赏灯展示及互动环节聚集人气，带动活动参与，提升体验感新年干活及装饰品最萌唤起新年乐趣，提升年味互动性/年会/参与性/体验感/儿时记忆民俗街区民俗游戏年味市集年货大街

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