英语_中美贸易战对长城汽车销售的影响分析.docxVIP

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摘要

随着经济全球化进程的发展，中美贸易越来密切，两国之间的贸易冲突也越来越频繁，随着我国的优惠政策和国际地位的提升，美国采取措施对我国发起一轮又一轮贸易战，2018年6月中美贸易争端正式拉开序幕。中美之间的贸易摩擦必然会对我国的汽车行业造成一定程度的影响，不仅造成企业进口成本增加的负面影响，也有积极影响，比如此次贸易摩擦提升了国产汽车品牌的自主研发能力。长城汽车公司在这次贸易战中既有机遇也面临着挑战。本文通过数量研究法，分析此次贸易战对长城汽车整车销售的影响。最明显的影响是促进汽车的销售，但是由于芯片受到限制，从而导致一些汽车减少或是停产。同时也提升了长城汽车品牌的影响力，相信长城汽车在未来产品平均售价上会有所上升。通过对比近几年来长城汽车在国内外整车销售情况，分析出在这次的中美贸易摩擦中除了长城汽车的智能汽车产品受到一些影响，其他车类并没有受到很大影响。

关键词：中美贸易战；长城汽车；销售；影响

Abstract

Withthedevelopmentofeconomicglobalization,tradebetweenChinaandtheUnitedStateshasbecomemoreandmoreclose,andtradeconflictsbetweenthetwocountrieshavebecomemoreandmorefrequent.WiththepromotionofChinaspreferentialpoliciesandinternationalstatus,theUnitedStatestookmeasurestolaunchroundafterroundoftradewarsagainstChina,andthetradedisputebetweenChinaandtheUnitedStatesofficiallystartedinJune2018.ThetradefrictionbetweenChinaandtheUnitedStatesisboundtocauseacertaindegreeofimpactonourautomobileindustry,notonlycausinganegativeimpactofincreasingimportcostsforenterprises,butalsohasapositiveimpact,suchasthetradefrictionimprovestheindependentresearchanddevelopmentabilityofdomesticautomobilebrands.GreatWallMotorsfacesbothopportunitiesandchallengesinthistradewar.ThispaperanalyzestheimpactofthetradewaronthesalesofTheGreatWallMotorvehiclesthroughquantitativeresearchmethod.Themostobviouseffecthasbeentoboostcarsales,butbecauseofthechiprestrictions,somecarshavebeenreducedordiscontinued.Atthesametime,italsoimprovestheinfluenceofTheGreatWallMotorbrand,anditisbelievedthattheaveragesellingpriceofTheGreatWallMotorproductswillincreaseinthefuture.BycomparingthevehiclesalesofTheGreatWallMotorathomeandabroadinrecentyears,itisanalyzedthatinthisSino-UStradefriction,exceptfortheintelligentvehicleproductsofTheGreatWallMoto