可编辑文档：K-pop韩国四大娱乐机构分析报告-培训课件外文版2024.6.pptx

COMPANIESPRODUCTSK-popandtheBig4entertainmentagenciesinSouthKorea

CHAPTER01K-pop

PopularityofSouthKoreanpopmusic(K-pop)worldwideasofNovember2023K-poppopularityworldwide202360%49.8%50%40%30%20%10%0%23.8%18.9%7.5%VerypopularModeratelypopularPopularonlyforafewpeopleVeryfewpeopleconsumeit4Description:Accordingtoa2023surveyconductedacross26countries,nearly50percentofrespondentsstatedthatthegenreK-popwas“verypopular”intheircountry.ThepopularitywasatthepointwhereK-popwasknowntothegeneralpublicandrelatedproductswerebeingsol