可编辑文档：德国购物行为趋势分析报告-培训课件外文版2024.5.pptx

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可编辑文档：德国购物行为趋势分析报告-培训课件外文版2024.5.pptx

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DIGITALTRENDSShoppingbehaviortrendsinGermany

CHAPTER01Overview

DistributionofshoppinginGermanyatleastonceaweekin2023,bychannelShoppinginGermanyin2023,bychannelShareofrespondents15%0%5%10%20%25%30%35%34%40%PhysicalstoreSmartphonePC23%17%Tablet14%12%SmarthomelanguageassistantWearables(e.g.asmartwatch)Virtualreality10%7%4/statistics/1412328/shopping-by-channel-germanySmartphonescamesecondtophysicalstoresamongGermanconsumerswhenshoppingin2023.23percentofrespondentstoasurveyconductedthatyearusedtheirtrusteddevicetomakeapurchase,though34percentstillwenttoanactualshop.ReadmoreNote(s):Europe,Germany;2023;513respondents;18yearsandolderSource(s):PwC

Rankingofthemostpurchasedfastmovingconsumergoods(FMCG)inGermanyfrom2021to2023Best-sellingfastmovingconsumergoods(FMCG)inGermany2021-2023Shareofrespondents20235%202210%202115%0%20%25%30%35%40%45%50%45.7%45.6%45.6%PastaproductsOrganicfruit,vegetablesSaltysnacksChocolatebarsCookiesandothersweetsnacksFrozenvegetables33.1%33.3%32.2%30.3%30.5%30.7%29.6%30.2%31.5%27.3%27%26.6%25.8%26.5%26.8%25.7%26.5%26.6%Frozenpoultry,meat,fishBottledsauces,ketchupConveniencebakedgoods,half-baked(e.g.breadrolls,croissants)Icecreamfromthefreezer23.1%23.5%23.5%23.4%23.1%22.3%24.5%23.4%20.6%21%20.9%21.2%Muesli,cereal,granolaCandybars(e.g.Bounty,Mars,Nuts)18%18.2%1.%5Description:Thetopthreebest-sellingfastmovingconsumergoods(FMCG)inGermanywerepastaproducts,organicfruitandvegetables,andsaltysnacks.Respondentsconsistentlyrankedpastaasthemostboughtduringthetimelineshown.ReadmoreNote(s):Germany;2021to2023;14yearsandolder;German-speakingpopulationSource(s):IfDAllensbach

RevenuefromFMCGproductsinonlinetradeinGermanyfrom2010to2022(inbillioneuros)RevenuefromFMCGproductsinonlinetradeinGermany2010-20221210823.943.192.652.171.871.59201.38201020112012201320142