可编辑文档：英国在线广告行业市场前景及投资研究报告-培训课件外文版2024.5，游戏内置广告.pptx

DIGITALTRENDSDigitaladvertisingintheUnitedKingdom(UK)

CHAPTER01OverviewoftheEuropeanmarket

Digitaladvertisingspendingworldwidefrom2021to2026(inbillionU.S.dollars)Digitaladvertisingspendingworldwide2021-2026900800700835.82765.98695.96626.866005004003002001000567.49522.520212022*2023*2024*2025*2026*4Description:Itwascalculatedthatthedigitaladvertisingspendingworldwideamountedto522.5billionU.S.dollarsin2021.Thesourceprojectedthatby2026,thespendingwouldreach836billiondollars.ReadmoreNote(s):Worldwide;2021;includesadvertisingthatappearsondesktopandlaptopcomputersaswellasmobilephonesandtabletsandotherinternet-connecteddevices,andincludesallthevariousformatsofadvertisingonthoseplatforms;*[...]ReadmoreSource(s):eMarketer;PubMatic

DigitaladvertisingspendinginEuropefrom2006to2022(inbillioneuros)DigitaladvertisingspendinginEurope2006-2022IncludingBelarusRussiaExcludingBelarusRussia*1009080706050403020100928678.370.56066.456.445.83944.140.834.736.130.732.428.927.525.924.622.32218.818.917.21614.76.6200620072008200920102011201220132014201520162017201820192020202120225Description:In2022,digitaladvertisingspendinginEuropeamountedto86billioneuros,upbynearly10percentcomparedtothevalueof78.3billionrecordedayearearlier.ThesefiguresdonotincludeRussiaandBelarus.The2021marketsizeincludingthetwoEasternEuropeancountriesstoodat92billioneuros.ReadmoreNote(s):Europe;2006to2022;*Historicalmarketsizerestatedbasedon2022constantexchangeratesandhistoricalgrowthrates.In2021,Estonia,Latvia,andLithuaniawereadded.Theircombineddigitaladvertisingrevenuestoodat339million[...]ReadmoreSource(s):IABEurope;Varioussources(localIABoffices)

DistributionofdigitaladvertisingexpenditureinEuropein2022,byformatDigitaladspendinginEurope2022,byformat100%90%80%70%60%50%40%30%49.9%43.5%20%10%