可编辑文档：英国忠诚度营销计划分析报告-培训课件外文版2024.5.pptx

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可编辑文档：英国忠诚度营销计划分析报告-培训课件外文版2024.5.pptx

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CONSUMERSBRANDSLoyaltyprogramsandmarketingintheUnitedKingdom(UK)

CHAPTER01Overview

Loyaltymanagementmarketsizeworldwidefrom2020to2029(inbillionU.S.dollars)Loyaltymanagementmarketvalueworldwide2020-2029302520151024.445.574.54503.652020202120222029*3Description:Itwascalculatedthatthegloballoyaltymanagementmarketwillbeworth5.57billionU.S.dollarsin2022.Marketevaluationspredictthatthesizeofloyaltymanagementecosystemwillsurpass24billionU.S.dollarsbytheendof2029,growingatCAGRof23.5percentinthisperiod.ReadmoreNote(s):2020and2021;*Forecast.Figuresforperiodspriorto2021comefrompreviousreporting.ReadmoreSource(s):FortuneBusinessInsights

MarketingprioritiesinEU-5asofJuly2022MarketingprioritiesinEU-52022Shareofrespondents0%5%10%15%20%25%30%35%40%38%AcquiringnewcustomersGrowingrevenue31%Buildingmarketshare27%Customerretention/loyaltyDrivingreturnoninvestment/profitabilityBuildingbrandhealth23%22%19%Gatheringcustomerdata17%4Description:Duringa2022surveycarriedoutamongin-houseandagencymarketersfromFrance,Germany,Italy,Spain,andtheUnitedKingdom,38percentofrespondentsstatedthatacquiringnewcustomerswasoneoftheirleadingmarketingpriorities.Growingrevenuerankedsecond,namedby31percentofrespondents.ReadmoreNote(s):UnitedKingdom,EU;July18to22,2022;500respondents;in-houseandagencymarketersSource(s):AudienceXpress;CoLabMediaConsulting;RapidTVNews

Shareofconsumerswhoconsideredthemselvesloyaltocertainretailers,brands,orstoresintheUnitedKingdomin2021and2022LevelofconsumerbrandloyaltyintheUK2021-202280%73%70%60%55%50%40%30%20%10%0%202120225Description:Duringa2022survey,73percentofrespondingconsumersfromtheUnitedKingdomstatedthattheyconsideredthemselvesloyaltocertainretailers,brands,orstores.Ayearearlier,thesharestoodat55percent.ReadmoreNote(s):Unite