可编辑文档:英国在线媒体娱乐使用情况分析报告-培训课件外文版2024.6,tiktok,抖音.pptx

可编辑文档:英国在线媒体娱乐使用情况分析报告-培训课件外文版2024.6,tiktok,抖音.pptx

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DIGITALTRENDSOnlinemediaentertainmentusageintheUnitedKingdom(UK)

CHAPTER01Overview

DigitalmediarevenueintheUnitedKingdom(UK)from2017to2027,bysegment(inbillionU.S.dollars)DigitalMarketOutlook:digitalmediarevenueintheUK2017-2027,bysegmentVideoGamesVideo-on-DemandDigitalMusicePublishing302520151050201720182019202020212022202320242025202620274Description:Overthelasttwoobservations,therevenueisforecasttosignificantlyincreaseinallsegments.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallfourdifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentVideoGames,whichhasthehighestvalueof11.68billionU.S.dollars.ReadmoreNote(s):UnitedKingdom;2017to2027Source(s):DigitalMarketInsights

AveragedailytimespentperpersonwithtraditionalanddigitalmediaintheUnitedKingdomfrom2016to2024(inminutes)TimespentwithmediaintheUK2016-2024,bytypeTraditionalDigital3564003503002502001501005037236936636232931831530330328628828227325924824123602016201720182019202020212022*2023*2024*5Description:AccordingtoastudyonmediaconsumptionintheUnitedKingdom,theaveragetimespentconsumingtraditionalmediaisconsistentlydecreasingwhilepeoplespendmoretimeusingdigitalmedia.In2023,itisestimatedthatpeopleintheUnitedKingdomwillspendfourhoursandoneminuteusingtraditionalmedia,whiletheaveragedailytimespentwithdigitalmediaispredictedtoreachsixhoursandnineminutes.ReadmoreNote(s):UnitedKingdom;2016to2021;18yearsandolder;*Forecast.Figuresforperiodspriorto2019comefrompreviousreporting.TraditionalmediaincludetimespentonTV,newspapers,magazinesandradio.Thedatadescribestimespent[...]ReadmoreSource(s):eMarketer;InsiderIntelligence;

TimespentconsumingdifferentmediaweeklyintheUnitedKingdomin2022,bydegreeofattention(innumberofhours)Weeklyhours

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