business-plan商业计划书PPT课件.ppt

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2024-08-28 发布于湖北
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business-plan商业计划书PPT课件.ppt

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BusinessplanFreedomByQinYaoYuanYeGuoCaiyu“Makeyoursoulfreedom”1

content1.1ExecutiveSummary1.2?Objectives1.3?Keys?to?Success2.1Start-upprice2.2Barculture3.Productdesign4.MarketAnalysis4.1Summary4.2Chinabarmarketcapacity4.3Marketpositioning4.4Theproblemneedtofaceandsolution5.Marketing5.1CompetitiveEdge5.2PositioningStatement5.3MarketingStrategy5.3.1UsingWeChattoimplementmarketingstrategy5.4SalesStrategy5.3.2Themembershipcard5.3.3Vouchers5.3.4Activities5.4.1SalesForecast5.5StrategicAlliances6.Management6.1ManagementTeam6.2OrganizationalStructure6.3PersonnelPlan2

1.1ExecutiveSummaryFreedomisaclassicalmusicbarneartheharbourplaza(港湾广场)ofDalian.Itopensawindowfortheimpetuousmodernlife,andprovidesarelaxingspaceforthetiredpeople.Musicandcultureareourmainsellingpoint.OurmusicisnotapopularrockbutaEuropeanclassicalmusicoraChinesestylemusic.Ouraimistogiveconsumersarealrelaxinmind.Butbecauseofthethemeofourbarhasagreatdifferentfromtheotherbars,itmaynotbeacceptedatthebeginning.Atthistime,wemustconsiderhowtospreadourbarculture.Specificinthebackwillbedescribedindetail.Thenovelthemeandthefirstclassteamareourgreatestadvantage.WiththecustomerisGod,theserviceconcept,wewillmakeFreedomintoasuccessfulbar.3

1.2Objectives4

1.3?Keys?to?Success5

contentnumberPrice(RMB)Place150m100,000RMB/yearRenovationcosts600/m90,000RMBWaterandelectricity……12,000RMB/yearTable2010,500Light/Microphone/Stereospeakers…….10,000Advertisement……3,000Wine/Drink/Snack……750,000/yearStaff1037,0000Theothers…….37,0002.1Start-uppriceTotalprice:1,500,0006

2.2BarcultureWhendarknessenvelopedthecity,thebarsmileinthesecretcity.Ifyouhavenotenoughtimetotravel,tovisittheEuropeancountry,youcangothebartofeeltheEuropeanspirit.Inthebar