2017智能语音助手用户调查报告（英文版）.docx

The

SMART

AUDfO

Report

npr

Methodology

1620onlinesurveys

800SmartSpeakerowners

820Non-owners

Adults18+

DataweightedtoSmartSpeakerownerestimatesfromInfiniteDial2017

15in-homeinterviewswithSmartSpeakerownersConductedinAtlanta,Chicago,LosAngeles,

NewJersey,andAllentown,PA

THE1SmartSpeakerOwnership

TotalPopulation12+

Alexa*5%

Alexa*

5%

2%Home

2%

Home

7%

AmazonAlexaorGoogleHome

●·AskedasAmozonEchoorAmazonDot,whichusestheAlexavoiceservice

●

e0n%owningsmartspeaker

TRITON

TelnfoteD82017tdenlechandTrtenDg

edison

research

SmartSpeakerOwners:

GoogleHomeonly

GoogleHomeonly16%

Both8%

nin

n

SubscribetoAmazonPrime:

●●

●00

90

●●●

●●e

●●●●0●●●●0

●●●●0

●●●●00

●●●0

●●●●●●

●

SmartSpeakerOwners:

Non-Owners:

82%

44%

ohn

HowmanySmartSpeakersdoyouown?

SmartSpeakerOwners

One58%

Two24%

Threeormore18%

nprin

4plantopurchaseanother

4

自SmartSpeaker

自

npr

WhereisyourprimarySmartSpeakerlocated?

SmartSpeakerOwners

Livingspace(familyroom/livingKitchen

Livingspace

(familyroom/living

room/den)52%1100000●●●●●●0(0

room/den)

52%

0

41111Masterbedroom

4

11

1

1

!!●●●Otherbedroom5%

!!

●

●●

●e?●●ee

●●Otherlocation

●●

7%on

amaz

SmartSpeakerOwners

Comparedtothefirstmonthofownership,areyounowusingyourSmartSpeaker...?

Moreoften47%

Aboutthe

same36%

Lessoften

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npr

n

0000000000000

0000

000

000

000

●0000●000

●0000000

000

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efen

SmartSpeakerOwners

ReasonsforwantingaSmartSpeaker:

Listentomusic90

Askquestionswithoutneedingtotype87

Itseemedlikeafunnewgadget86

Listentonewsandinformation77

Controlaudiowithyourvoice

Tomakeiteasiertodothings69

Qualityofsound65

Setalarms