可编辑文档：波兰笔记本电脑用户分析报告：HP惠普-外文版培训课件2024.7，temu.pptx

CONSUMERSBRANDSLaptops:HPownersinPolandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHPownersinPoland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkHPownersinPoland(’’brandusers’’)againstPolishlaptopownersingeneral(’’categoryusers’’),andtheoverallPolishconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingPoland)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

HPisthesecondmostownedlaptopbrandinPolandafterLenovoandhasausershareof23%Managementsummary:brandusageandcompetitionTop10mostownedlaptopbrandsinPolandLenovoHP27%23%ASUS21%20%19%AcerDellApple/MacSamsungToshibaHuaweiFujitsu8%7%4%4%2%4Notes:Whatbrandsarethelaptopsinyourhousehold?;MultiPick;Base:n=1,766laptopownersConsumerInsightsGlobalasofJune2024Sources:

TheshareoflaptopownersownedHPgrewby1percentagepointssinceQ1of2021Managementsummary:brandusagetim