物业母亲节送花活动方案.docxVIP

物业母亲节送花活动方案

目录

一、活动概述................................................3

1.1活动背景.............................................3

1.2活动目标.............................................4

二、活动组织................................................4

2.1组织机构.............................................5

2.2团队成员及职责.......................................6

2.3资源准备.............................................7

三、活动宣传................................................7

3.1宣传渠道.............................................8

3.2宣传内容.............................................9

3.3宣传材料.............................................9

四、活动流程...............................................11

4.1活动前的准备工作....................................12

4.2活动当天流程........................................13

4.2.1开场致辞........................................14

4.2.2互动环节........................................15

4.2.3花艺教学........................................15

4.2.4花束制作........................................15

4.2.5花的赠送及拥抱时刻..............................17

4.2.6合影留念........................................17

4.3活动后的总结反馈....................................18

五、活动现场布置...........................................19

5.1场地选择............................................20

5.2布置方案............................................21

5.2.1活动背景板......................................22

5.2.2花艺展示区......................................22

5.2.3茶歇区..........................................23

5.2.4摄影区..........................................24

六、活动礼品及服务.........................................25

6.1花束挑选与制作......................................26

6.2礼品包装............................................27

6.3活动服务............................................28

6.3.1参与者签到......................................28

6.3.2气氛营造........................................28

6.3.3活动引导........................................29

七、预算及资金管理..............