国际市场营销学 (原书第18版)指导教案 Chapter 7 The International Legal Environment Playing by the Rules.doc

国际市场营销学 (原书第18版)指导教案 Chapter 7 The International Legal Environment Playing by the Rules.doc

Chapter07-TheInternationalLegalEnvironment:PlayingbytheRules

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Chapter7–TheInternationalLegalEnvironment:PlayingbytheRules

TeachingObjectives

Thischapterdealswithtwobroadissuesinvolvingthelegalenvironment.Thefirstissueisconcernedwiththeproblemsthatarisewithinter

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