商务英语阅读（第3册）（第二版） 课件Unit 3 Product Quality；Unit 4 Business Leardership.pptx

UNIT3

ProductQuality

商务英语阅读3

LearningObjectives

Understandthefunctionsofonlineuserratingsandreviews.

Pondercriticallytherolethatonlineuserratingsandreviewsplayin

consumerspurchasedecision-making.

ReviewhowMadeinChinaandcraftsmanshipspirithavecountered

theimageofbeingcheap,inferior,andunfashionable.

Learnaboutthechangingconsumersentimentfor“MadeinChina”.

01.TextA

CONTENTS02.TextB

03.ChineseValues

TextA

HighOnlineUserRatingsDont

ActuallyMeanYoure

GettingaQualityProduct

Warmingup

1.Canonlineuserratingstruly

reflectproductorservicequality?

2.Whatiscraftsmanship?

3.Whatisyourimpressionon

MadeinChina?

WordsandExpressions

ostensiblyadv.Ifsomethingisdoneostensiblyfora

particularreason,itisnotreallydoneforthisreason

butpeoplepretendthatitis.表面上，假装地(GRE;

GMAT;IELTS)

ThebigbosseswenttoHawaii,ostensiblytolaunch

thenewproject.

WordsandExpressions

adventn.(theadventof)thetimewhensomethingfirst

beginstobewidelyused.....的出现(来临)(GRE;GMAT;

TEM-8)

WiththeadventoftheInternetandsocialmedia,theymust

nowmonitorpublicsourcesandintegratethatinformation

withtheirclinicaldata.

WordsandExpressions

tacticn.amethodyouusetoachievesomething手

法；策略(CET-6;TEM-4)

Salesmenemployallsortsofclevertacticstotryand

persuadeyou.

WordsandExpressions

wanevi.Ifsomethingsuchaspower,influence,ora

feelingwanes,itbecomesgraduallylessstrongor

important.(权利、影响、感觉等)逐渐减弱(TEM-8)

Myenthusiasmfortheprojectwaswaning.

WordsandExpressions

punchlinen.thelastfewwordsofajokeorstory,that

makeitfunnyorsurprising(笑话、故事中最后几句点题

或抛出笑料的)妙语，画龙点睛的结尾语(CET-6)

Ifyouseethosesortsofcasualreferences,bearin

mindtheymightjustbethere