B站知识类短视频中粤港澳大湾区媒介形象建构研究_.pdf

Intheprocessofanalyzingthediscoursecharacteristicsofknowledge-based

shortvideosintheGuangdong-HongKong-MacaoGreaterBayArea,itwasfound

thatinthelinguisticmodalityanalysis,aseriesofabstractverbshighlightedthe

strategicheightoftheGreaterBayArea,andintherelationshipofbelongingand

comparison,itreflectedtherelativelynewaspectoftheconstructionoftheGreater

BayAreatotheaudience.Accordingtothelackofdiscourseinmarginalcities,itwas

foundthatthedevelopmentoftheGreaterBayAreawasuneven.Inthevisual

modality,accordingtotheperspectiveofabystander,itcanpresentavibrantGreater

BayArea,whilehigh-anglelong-rangeshootingcancreateaprosperousand

developingBayArea.Finally,intheauditorymodality,theGreaterBayAreashowed

characteristicsofharmonyandvitality.

Atthesametime,throughstatisticalanalysisofthebasicdatasuchasthe

numberofviews,comments,andlikesofvideosamples,andbasedonthespecific

mediaimageconstructionprocessinvideosamples,itisalsofoundthattherearea

seriesofproblemsintheprocessofconstructingtheBayAreamediaimagein

knowledge-basedshortvideos.Tothisend,thisarticlehasgainedinsightsinto

exploringtheoptimalmodalityratio,improvingtheprofessionalismofmodality

construction,flexiblyusinggrammarstrategies,enhancingtheemotionalexperience

ofmodality,visuallydeconstructingserioustopics,andfittingtheplatformtone.It

providesareferencepathforknowledgevideocreatorstooptimizethemediaimage

oftheGreaterBayArea.

KeywordsMultimodaldiscourseanalysis；Knowledge-basedshortvideos；

GuangdongHongKongMacaoGreaterBayArea；Mediaimage

VI

2.4.1互补关系73

2.4.2非互补关系78

第3章多模态话语视角下粤港澳大湾区媒介形象特征79

3.1语言模态构建的粤港澳大湾区媒介形象特征79

3.1.1高频抽象动词,凸显国家战略湾区形象79

3.1.2归属对比厘清湾区构成,展现建设中的新兴湾区80

3.1.3边缘城市话语缺失,呈现发展不均衡湾区8