青海2025自考[工商管理]英语二高频题考点.docxVIP

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青海2025自考[工商管理]英语（二）高频题(考点)

一、完形填空（共10题，每题1分）

背景：青海省近年来大力发展特色旅游业，许多企业开始注重品牌建设和客户服务。以下短文讲述了某青海旅游公司在市场竞争中的策略调整。

Directions:Readthepassagebelowandchoosethebestword(A,B,C,orD)foreachblank.

Passage:

Inrecentyears,thetourismindustryinQinghaihasseenrapidgrowth,attractingvisitorswithitsuniquenaturallandscapesandculturalheritage.However,manylocalbusinessesstruggledtostandoutinthecrowdedmarket.Awell-knowntravelagencyinXining,namedQinghaiExplorer,recognizedthischallengeanddecidedto__1__itsmarketingstrategy.Theyrealizedthatsimplyofferingtourswasnolongerenough;theyneededto__2__customerexperience.

Toachievethis,thecompany__3__aloyaltyprogramthatrewardedrepeatcustomerswithdiscountsandexclusiveoffers.Theyalso__4__theirwebsitewithmoreinteractivecontent,includingvirtualtoursofpopularattractionsliketheKekexiliNationalPark.Additionally,they__5__partnershipswithlocalrestaurantsandhotelstoprovideseamlesstravelservices.Asaresult,theircustomersatisfaction__6__by30%withinsixmonths.

Manycompetitors__7__tofollowsuit,butQinghaiExplorercontinuedtoinnovate.They__8__amobileappthatalloweduserstocustomizetheiritinerariesinreal-time.Thisflexibility__9__asignificantcompetitiveadvantage.Byfocusingon__10__ratherthanjustprice,thecompanybuiltastrongbrandreputationandsecuredalargermarketshare.

Questions:

1.A.improveB.changeC.ignoreD.copy

2.A.improveB.ignoreC.focusonD.cutdown

3.A.launchedB.canceledC.reducedD.expanded

4.A.improvedB.hiddenC.deletedD.abandoned

5.A.strengthenedB.weakenedC.ignoredD.rejected

6.A.increasedB.decreasedC.remainedD.vanished

7.A.failedB.succeededC.attemptedD.refused

8.A.developedB.destroyedC.testedD.sold

9.A.gaveB.costC.createdD.wasted

10.A.qualityB.quantityC.priceD.service

二、阅读理解（共5题