福建2025自考[电子商务]英语二考前冲刺练习题.docxVIP

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福建2025自考[电子商务]英语（二）考前冲刺练习题

一、选择题（共10题，每题1分，计10分）

1.Inthecontextofe-commerce,whatdoesthetermSEO(SearchEngineOptimization)primarilyreferto?

A.Searchenginemarketing

B.Searchengineoptimization

C.Secureelectronictransactions

D.Shoppingengineoptimization

2.Whichofthefollowingisakeycharacteristicofmobilecommerce(m-commerce)intheChinesemarket?

A.Highertransactioncostsduetolimitedconnectivity

B.WideradoptionofQRcodepayments

C.Loweruserengagementcomparedtodesktopshopping

D.LimitedtoB2Btransactions

3.Thelongtaileffectine-commercerefersto:

A.Asmallnumberofproductsgeneratingmostsales

B.Alargevarietyofnicheproductswithlowerindividualsales

C.Highinventoryturnoverrates

D.Rapidpricefluctuations

4.WhichpaymentmethodismostcommonlyusedbyChineseconsumersforonlinepurchases?

A.Creditcardsissuedbyforeignbanks

B.AlipayandWeChatPay

C.Cashondelivery(COD)

D.Cryptocurrency

5.Thecustomerrelationshipmanagement(CRM)systemine-commercehelpsbusinesses:

A.Automateproductlistings

B.Trackandanalyzecustomerbehavior

C.Reduceservercosts

D.Generaterandomdiscountcodes

6.WhatdoesA/Btestinginvolveine-commerce?

A.Testingthedurabilityofphysicalproducts

B.Comparingtwoversionsofawebpagetooptimizeuserexperience

C.Analyzingcompetitorpricingstrategies

D.Assessingthesecurityofpaymentgateways

7.Thedropshippingmodeline-commerceischaracterizedby:

A.Highinventoryholdingcosts

B.Directfulfillmentofordersbythird-partysuppliers

C.Mandatorystockpurchasingfrommanufacturers

D.Exclusiverightstosellaproduct

8.WhichsocialmediaplatformismostpopularinChinaforbrandmarketing?

A.Facebook

B.Twitter

C.WeChatOfficialAccounts

D.Instagram

9.TheBigDataanalyticsine-commerceenablescompaniesto:

A.Predictfuturestockmarkettrends

B.Analyzeconsumerpreferencesandbehavior

C.Opt