陕西2025自考[电子商务]英语二高频题考点.docxVIP

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陕西2025自考[电子商务]英语（二）高频题(考点)

一、单项选择题（共10题，每题1分）

1.WhatistheprimarypurposeofSearchEngineOptimization(SEO)ine-commerce?

A.Toincreasesocialmediafollowers

B.Toimprovewebsitevisibilityinsearchengineresults

C.Toreducecustomerservicecosts

D.Toautomateproductlistings

2.Whichofthefollowingisakeyfeatureofmobilecommerce(m-commerce)?

A.Lowertransactionfees

B.Limitedpaymentoptions

C.Enhanceduserexperienceformobiledevices

D.Reducedcompetition

3.Ine-commerce,whatdoesCustomerRelationshipManagement(CRM)primarilyfocuson?

A.Inventorymanagement

B.Marketingandcustomerretention

C.Supplychainlogistics

D.Paymentgatewayintegration

4.Whatisthemainadvantageofusingblockchaintechnologyine-commerce?

A.Hightransactionfees

B.Reducedsecurity

C.Decentralizedandtransparenttransactions

D.Limitedscalability

5.Whichpaymentmethodismostcommonlyusedincross-bordere-commerce?

A.Cashondelivery

B.Creditcards

C.Cryptocurrencies

D.Prepaidgiftcards

6.WhatdoesA/Btestinghelpe-commercebusinessesachieve?

A.Reducedwebsiteloadingtime

B.Optimizeduserexperienceandconversionrates

C.Lowermarketingcosts

D.Increasedinventoryturnover

7.Whichsocialmediaplatformismosteffectiveforpromotingluxurye-commercebrands?

A.TikTok

B.LinkedIn

C.Instagram

D.Reddit

8.Whatistheprimarygoalofelasticwebhostingine-commerce?

A.Tominimizeservercosts

B.Tohandlefluctuatingtrafficloadsefficiently

C.Toreducewebsitedowntime

D.ToenhanceSEOperformance

9.Whichofthefollowingisacommonchallengeine-commercelogistics?

A.Highprofitmargins

B.Limitedcustomerreturns

C.Efficientlast-miledelivery

D.Lowshippingcosts

10.Whatisthemainpurposeofproductlifecyclemanagement(PLM)ine-commerce?

A.Toreducemanufacturingcosts

B.Totrackproductdevelopmentandmarketperformance

C.Toautomatecustomerservice

D.Tominimizeinven