外贸英语函电3-enquiries.pptVIP

ChapterthreeEnquiries

WritingprinciplesofinquirylettersTotellwhereyoulearnedthecompanyanditsproducts;Todescribeyourspecificneedsbutwithnopromiseofbookingtheproposedproducts;Tostresstheimportanceofyourneededinformationandtrytoflatteryourreceiverforgettingmoreinformation.Ifanyqueries,askthereadertogiveyouadefinitereply.Ifanunfamiliarreader,trytopersonalizeyourletterliketheonebetweenfriends.Usecourtesywords.

WritingPrinciplesofRespondingLettersIfyoucanmeet/cater/satisfyalltherequirementsofthebuyer,lethimknowASAP.

Ifyoucanonlymeetpartoftherequirements,tellhimfirstwhatyoucandoforhimandthenexplainwhyyoufailtodo.

Ifyoucannotmeetanyoftherequirement,first,expressyourthanksfortheinquiryandthenyourregret.

Tryyourbesttopleaseyourpotentialbuyersbyofferingtheservicesasmuchasyoucan.

WritingPrinciplesofRespondingLettersIfyoucanmeet/cater/satisfyalltherequirementsofthebuyer,lethimknowASAP.

Ifyoucanonlymeetpartoftherequirements,tellhimfirstwhatyoucandoforhimandthenexplainwhyyoufailtodo.

Ifyoucannotmeetanyoftherequirement,first,expressyourthanksfortheinquiryandthenyourregret.

Tryyourbesttopleaseyourpotentialbuyersbyofferingtheservicesasmuchasyoucan.

Letyourreaderfeelthesincerityandheart-feltdesireotherwisetheywillbedepressedatyourhelpless.Whensendingtheliterature(catalogue,brochure,pamphlet.leaflet),inyourrepliedletters,onlymentionthebuyer’sinterestedpart.

Ifnecessary,trytointroducemoreaboutyourcompanyandyourproducts.

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