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AMERICANCUSTOMERSATISFACTIONINDEX
ACSI®ConvenienceStoreStudy2025
October7,2025
CONVENIENCE
CustomerSatisfactionShake-UpAmongSTORES
ConvenienceStoresasKwikTripTakestheLead760%
Conveniencestores,onceassociatedwithcheapsnacksandunpleasantrestrooms,were
placestostopoutofnecessity.Nowadays,manyconveniencestoreshaveevolvedintomuch
more—outletsforbreakfast,lunch,anddinner;sentinelsofthehighwayoeringtravelersan
enjoyablestopfortheessentials;andfamiliaroutpoststhatserveasavaluablepartofdaily
routines.Companieshavefoundthein-storeexperienceservesasaninvaluablerevenue
driver,decreasingdependencyonfuelsales.
Whiletheindustry’scustomersatisfactionhasremainedstableatanACSIscoreof76inits
secondyearofmeasurement,newleadershiphasemergedamongconveniencestoresfor
2025.KwikTripsurges8%totoptheindustryat84,postingoneofthehighestscoresamong
allACSIcompaniesandoneofthebiggestsatisfactionimprovementsthisyear.Meanwhile,
formerleaderWawaholdssteadyat82,nowtiedforsecondplacewithrivalSheetz,which
enjoysa4%ACSIgain.Roundingoutthetoptier,QuikTripslides1%tothirdplaceat80.
WWW.THEACSI.ORGINFO@THEACSI.ORG©2025AMERICANCUSTOMERSATISFACTIONINDEXLLC.ALLRIGHTSRESERVED.1
Thewayconveniencestorebrandsinteractwithcurrentcustomers,aswellaspresentopportunitiestowinovernewcustomers
andbuildloyaltywiththosewhowalkthroughthedoor,hasevolvedaswell.Intoday’smarket,digitalengagementisamajor
factorinshaping
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