电通2025算法十字路口下的快消品CPG行业营销挖掘增长型受众新路径报告英文版13页.pdfVIP

PioneerNew

WaystoFind

GrowthAudiences

Carathasbeenapioneerinthemediaindustryfor60years,helpingthe

world’smosticonicCPGbrandstogrow.Ateveryinflectionpointinthe

medialandscape,webackedthecraftofcommunicationsplanningto

makeatransformativeimpactonbrands’topandbottomlines.Asmedia

changesagain,CaratleadsCPGbrandsintotheAlgorithmicEra.

Preparingtowinthebattlefor1

AlgorithmicAvailability©2025Carat|allrightsreserved

PioneerNew

WaystoFind

GrowthAudiences

Masstargetingmaybecost-effective,butisitwehaveradicallytransformedhowwelook

thebeststrategy?Ismyaudiencesegmentationintoaudiences,pioneeringanewwaytofind

goodenough?Whichsegmentwilldrivethegrowthopportunities.

nextphaseofgrowth?ShouldIreallyspendthat

muchconnectingwithpeoplewhorejectmyInthenextpages,wewillintroduceyouto

brand?DoestargetingevenmatteranymoreGrowthMapping,auniqueaudienceapproach

whenalgorithmsseemtoruntheshow?alreadyadoptedbyleadingCPGbrandsthat

placescommercialgrowthatitsheart.Wewill

AtCarat,weknowthesequestionsaretopcoverhowitworks,whyitmakesthemostof

ofmindforCPGmarketerswhenplanningyourmediainvestment,andhowtogetstarted

mediacampaigns.Wethinkaboutthem,today.

too.Alot.Wethinkaboutthemsomuchthat

PioneerNewWaystoFindGrowthAudiences2

Consideration

Challengingthemediathemosteffectiveapproach.customreach.Growthtodayis

orthodoxyintheCPGClaimsthattargetingisdeadarenotjustaboutscale,itisabout

industry