martech-for-2026读透2026年的营销人技术工具使用 ，内容营销、AI、agent运用等，新技术究竟能帮助B2B市场人解决哪些问题.pdfVIP

December2,2025

Martechfor2026

byScottBrinkerandFransRiemersma

Sponsoredby:

Martechfor2026

Authors

ScottBrinker,dubbedthe“godfatherofmartech”byAdAge,hasbeenanalyzing

martechanditsimpactonmarketingorganizationsformorethan17yearsasthe

editorofthechiefmartecblog.Previously,heservedasVPplatformecosystem

atHubSpot,andbeforethathewasco-founderandCTOofioninteractive,a

pioneeringno-codeplatformforcreatinginteractivecontent.Heauthoredthe

best-sellingbookHackingMarketingandco-authoredtherecentbest-seller

TheNewAutomationMindset.Heholdsgraduatedegreesincomputerscience

andmanagementfromHarvardandMIT.HejointlyproducestheMartechMap

marketingtechnologylandscapewithFrans.

FransRiemersmaisamarketingtechnologist,researcher,andadvisor.With

over30yearsofconsultingexperience,heblendsqualitativeexpertisewith

quantitativeMartechdataonstacks,vendors,andrequirements,allconsolidated

inaproprietaryMartechDataWarehouse.Theseinsightspowerindustry

reportsandtailoredbenchmarksforglobalenterprisesthroughhiscompany,

MartechTribe,whichspecializesinMartechresearchandbenchmarking.

TogetherwithScottBrinker,heproducestheMartechMap,thedefinitive

overviewofthemarketingtechnologylandscape.FransistheauthorofASmall

BookonCustomerTechnology,co-authorofMarketingTechMonitorandHello

Firstname,andaregularcontributortoMandCMSwire.Hefrequently

lecturesatBusinessUniversities,BusinessSchools,andCharteredInstitutes.

Sponsors

ThisreportissponsoredbyGrowthLoop,Hightouch,IntuitMailchimp,MetaRouter,

Progress,SAS,andTreasureData.

©2025MarketingTechnologyMedia,LLCandMartechTribeB.V.

Graphicdesign,informationdesign,andcoverartbyAngelaRibeirodaSi