Aspire2024企业网红营销规模化指南英文版46页_21mb.docxVIP

HowtoScaleEnterpriseInfluencerMarketing

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TableofContents

Introduction 3

EnterpriseInfluencerMarketingBestPractices 5

GetExecutiveBuy-In 6

TakeaFull-FunnelApproach 9

UseaTooltoStreamlineYourWorkflow 11

Typesofinfluencermarketingsolutions 12

HowtoChoosetheRightSolutionForYourBrand 13

In-Housevs.Agency:ProsandCons 17

Aspire’sAgencyServices 19

HowAspire’sAgencyServicestransforms

enterpriseinfluencerprograms 21

WETV 22

InterstateBatteries 25

RadPowerBikes 28

AuraFrames 31

Scalingenterpriseprogramsin-housewithAspire 34

Purple 35

IconFitness 38

SUMR?Brands 41

GettingStarted 44

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Introduction

INTRODUCTION4

INTRODUCTION

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Influencermarketingisnolongerthenewkidontheblock

Influencermarketingisnolongerthenewkidontheblock.Instead,it’satried-and-truestrategythatindustry-leadingbrandsareintegratingintotheirmarketingstack.FromlegacybrandslikeL’Orealtofast-growingcompanieslikeHelloFresh,brandsacrossallindustriesareleveragingthepowerofinfluencerstodriveimpact,producehigh-converting

content,andboostconversions.

Nomatterthesizeofyourbusiness,theprocessofrunningyourinfluencermarketingprogramwillberelativelythesame:findinfluencers,buildrelationships,measurecampaignROI,andsoon.Butforenterprisebusinesses,thereareoftenmoreformalizedsystemsandprocesses—meaningtherearenotonlymorestakeholders,butalsomoreresourcestohelpyouscaleyourprogramandreachoptimalsuccess.

Letsgetstarted

Scalinginfluencermarketingforenterprise-leveloperationsbeginswithadoptingtherightapproach.Thewayyouestablishthegroundworkforyourcampaignplaysapivotalroleindeterminingtheprogram’ssuccess.

Inthisguide,wecover:

Influencermarketingbestpracticesforenterprisebrands

Typesofinfluencermarketingsolutions

Howanagencycantransformenterpriseinfluencerprograms

Howtoscale