Unit 1 The mass media Integrated skills 课件译林版高中英语选择性必修第二册.pptxVIP

Unit1ThemassmediaIntegratedskillsDiscussingonlinenewsmedia

Whatismedia?Thetermmedia,whichisthepluralofmedium,isthetermweusetorefertodifferenttypesofmediathatprovideuswithimportantinformationandknowledge.这个词是medium的复数形式，我们用它来指代为我们提供重要信息和知识的不同类型的媒介。Lead-in

ThetypesofmediaPrintMediaNewspapersMagazinesBooksBanners横幅Billboards广告牌Brochures宣传册Flyers传单

BroadcastingMediaTelevisionRadioMovies

Internet/DigitalMediaSocialnetworksorwebsites社交网络或网站Onlineforums线上论坛Podcast播客

TheriseofonlinenewsmediaThepastdecadeshavewitnessedtherapiddevelopmentofonlinenewsmedia.Inthemid-1990s,duetothepopularityofpersonalcomputersandincreasedInternetaccess,somenewspapersbegantopublishtheirowndigitaleditionsontheInternet.Peoplecanreadthesamecontentonlineasisprintedinthenewspaperseveryday.过去的几十年见证了网络新闻媒体的快速发展。在20世纪90年代中期，由于个人电脑和互联网的普及，一些报纸开始在互联网上发布自己的电子版本。人们每天可以在网上阅读与报纸上印刷的相同的内容。Reading

Bytheendof1999,about1,000newspapersinChinahadsetuptheirownonlinenewsplatforms.Atalmostthesametime,newswebsiteswithnoprinteditionssprangup.Theymadeahitimmediatelybecauseofawiderrangeofstoriesandalmostinstantupdatesofnewsevents.Interactionwasalsoencouragedasreaderscouldposttheirowncomments.到1999年底，中国约有1000家报纸创建了自己的线上/网络新闻平台。几乎与此同时，没有印刷版的新闻网站如雨后春笋般出现。由于报道的故事范围更广，新闻事件几乎即时更新，它们立即大获成功。互动也被鼓励，因为读者可以发表自己的评论。

Thenweenteredthesmartphoneera.Nowadaystherearehundredsofthousandsofnewsappsandofficialnewsmediaaccountsonsocialmedia,withatotalmembershipofover700millioninChina.Smartphoneownersarefindingiteasiertoreadnewsontheirmobiledevices.Theycancheckthelatestnewsanytimeatanyplace.然后我们进入了智能手机时代。如今，中国社交媒体上有数十万个新闻app和官方新闻媒体账号，会员总数超过7亿。智能手机用户发现在他们的移动设备上阅读新闻更容易。他们可以随时随地查看最新消息。

Asthechartshows,technologyhastransformedthewaypeoplegetnewsduringthepastyears.Fromprintmediatobroadcastmediat