2026年鸡尾酒趋势报告（英文版）-.pptxVIP

BACARDI2026TRENDSREPORTCocktailPRESENTEDBYBACARDILIMITEDINASSOCIATIONWITHTHEFUTURELABORATORY

INGREDIENTSWORKHARDERPAGE23MATNMDFe:MixologyCONCLUSIONorIVEisREeOorCRPageCONTENTSPAGE9MACROTRENDTWO:RewildingConnectionCOMMUNITYCRAVINGSPEOPLE-FIRSTPLACEMAKINGICE-BREAKERSERVESPAGE14MACROTRENDTHREE:NewLocalogyPROVENANCEPROTOCOLSPAGE19MACROTRENDFOUR:TheLiquidExperienceIPPREMIUMINFLUENCELIVINGCOCKTAILSTHEMENUASMEDIUMPAGE4 AfCtROSNENEWRHYTHMS,NEWROUTINESSNACKABLESIPSRITUALREFRESHMENTSernoonOTRENDATASTEOFEXCESSEXPERIENTIALOPULENCEFANTASTICALFLAVORSPAGE3INTRODUCTIONLIVINGLABORATORIESPAGE27

Emerginggenerations,withtheirinstinctforcuratingexperiencesontheirownterms,aredrivingthisevolution.Brandsarerespondingbyrewritingtherulesofwhenandwherecocktailsareenjoyed,shiftingtheemphasistowardthequestionsofwhatisbeingsippedandwithwhom.Asconsumersrenegotiatetheirspendinginacomplexeconomicclimate,cocktailsremainaresilientsiteofexpression,connection,andcreativity.AttheheartofthischangeareGenZersoflegaldrinkingage(LDA),acohortenteringnewphasesoffinancialindependenceandbringingwiththemnewvalues,andagrowingconfidenceinhowtheydirecttheirspendingpower.Theirexpectationsaredifferent:community,flexibility,andplayfulluxurysitatthecoreoftheirchoices,inspiringinnovationbeyondtheircohort.Shunningthe“sobergeneration”label,GenZerscoming-of-agesocialritualsarefindingtheirrhythm–withcocktailculturefirmlyontheagenda.Bacardiresearchshowstheirspendnowmatchestheaverageacrosscohorts,butitstheirnewvaluesandbehaviorsthatarereshapinghowtheychoosetodrink,notlimitingit.Theresultisacategorypoisedforexpansion,asconsumerslookforcocktai