（77页PPT）专业英语物流与供应链管理1.pptVIP

Above-mentionedfigureclearlypresentsthestrategicchallengetologistics:itistoseekourstrategiesthatwilltakethebusinesswayfromthemodity’endofthemarkettowardsasecurerpositionofstrengthbasedupondifferentiationandcostadvantage.上图清晰地描绘了这种挑战：企业需要制定某省市场最差位置——无差异某省市场”的策略，使自己进入有利的位置。在这个位置上，企业既能够提供价值差异，又具有成本优势。3.Gainingpetitiveadvantagethroughlogistics

Valuechain-MichaelPorterValuechaincanbecategorizedintotwotypes-primaryactivitiesandsupportactivities（P11）.petitiveadvantageisderivedfromthewayinwhichfirmsorganizeandperformthesediscreteactivitieswithinthevaluechain.价值链可概括为两种类型——主要活动和支持性活动。Togainpetitiveadvantageoveritsrivals,afirmmustdelivervaluetoitscustomersthroughperformingtheseactivitiesmoreefficientlythanitspetitorsorbyperformingtheactivitiesinauniquewaythatcreatesgreaterdifferentiation.为了比竞争对手更具优势，企业就必须在进行这些活动时做得比竞争对手更有效。Logisticsmanagementhasthepotentialtoassisttheorganizationintheachievementofbothacost/productivityadvantageandavalueadvantage(seefigure1.6).物流管理能帮助企业在成本和价值两方面同时取得优势。Theunderlyingphilosophybehindthelogisticsconceptisthatofplanningandco-ordinatingthematerialsflowfromsourcetouserasanintegratedsystemratherthan,aswassooftenthecaseinthepast,managingthegoodsflowasaseriesofindependentactivities.物流概念中有这样一个内在的原理：应该把从原料到客户的物料流通，作为一体化的系统进行计划和协调，而不要像过去那样将管理物料流通作为一系列独立的活动。Thusunderalogisticsmanagementregime（体制）thegoalistolinkthemarketplace,thedistributionnetwork,themanufacturingprocessandtheprocurementactivityinsuchawaythatcustomersareservicedatahigherlevelandyetatalowercost.Inotherwordstoachievethegoalofpetitiveadvantagethroughbothcostreductionandserviceenhancement.加强营销、网络系统配送、制造过程、采购活动的联系，以更低的成本实现更优质的服务。4.ThemissionoflogisticsmanagementThemissionoflogisticsmanagementistoplanandco