北师大版必修四高中英语Unit11-The-Media-lesson3-The-Advertisin.pptVIP

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北师大版必修四高中英语Unit11-The-Media-lesson3-The-Advertisin.ppt

Lesson3TheAdvertisingGame

Canyouthinkofsomeadvertisementsyouhaveseen?Listsomeplaceswhereyouhaveseenadvertising?Warm-up

advertisementontheradio

advertisementonTVadvertisementonTV

advertisementinthemagazine

spokesmanspokeswoman

Canyouguesswhatwillbetalkedaboutinthetext?Predicting…???

ToknowthedevelopementoftheadvertisementTolearnhowtomatchthemainideaofeachparagraphToretellthetextusingyourownwordsObjectives

Readthetextandcompletethetable.Carefulreading

Paragraph1aimcontentstheclassicadsgiveinformationaboutfinding________________a.thenameofa___________b.whatthecompanies____c.wheretheyare_______andthe_______namesproductscompanysellbrandlocatedcertainsubject

Paragraph2aimcontentstheadsinthemarket________andholdthe_________ofthepublic___________picturesorthewordsof_______advertisementsthatpeople_____lookingatattractexpertsenjoyattentionconsistofsubject

Paragraph3aimcontentsmodernadshigh_________of______design_________thehigheststandardsofdesignwith_____linkedtotheproductstomakethemmoreattractivestandardsvisualcombineideassubject

Paragraph4aimcontentsthetopadsoftoday_______somethingthathasneverbeenseenbeforeandis___________forpeopletolookat__________,surprisedandnewand_________ideascreatefascinatinghumourunusualsubject

thetopadsoftodayhumour,surprisedandnewandunusualideaTheymakepeopleforgetthatsomeoneistryingtosellthemsomething.

Paragraph5aimcontentsthepublicadsmake___________tosocietyencourage________to__________inimprovingtheirneighbourhood,protectingtheenvironment,andhelpingotherpeoplecitizensparticipatecontributionssubject

thepublicadsprotecttheenvironmentmakecontributionstosociety

PublicAdvertisement

modernadshigheststandardsofvisualdesignlightthin

Post-readingRetellthetext:para5

Paragraph5aimcont

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