2026年趋势报告：影响消费者行为的六大主题（英文版）.docxVIP

2026

TRENDREPORT20262

TABLEOFCONTENTS

04Hacking

04

HackingHealth

05

TechCompaniesRuntheWorld

06

BlackWhite,LeftRight

Nationalismina

GlobalCommunity

02

DisruptingtheStatusQuo

03

AIDisruption

AllimagessourcedfromShutterstock

TRENDREPORT20263

Trendsaredrivenbyunderlying

forcesthatareshapingourworld,

impactingusatwork,athome,

shapingourfuture.Ourtrend

reportsdon’tfocusonone-offhottopicsthatwillbeheretoday,gone

tomorrow,butontheforcesof

changethatdrivehowwethink,

feelandbehave.

TRENDREPORT20264

TREND1

NationalisminaGlobalCommunity

5TRENDREPORT2026

5

Economicdownturnsare

commonlyusedtofuelnationalistsentiment.Aspeopleseeksecurityinuncertaintimes,“others”areaneasyscapegoat.Butinan

interconnectedworld,

protectionistpoliciescancreateasmanyproblemsastheysolve.

TREND

REPORT2026

6

6

8Farrightpoliticalparti