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mckinsey -消费品包装公司能从颠覆式品牌中学到什么 What consumer-packaged-goods companies can learn from disruptor brands.docx

mckinsey -消费品包装公司能从颠覆式品牌中学到什么 What consumer-packaged-goods companies can learn from disruptor brands.docx

    January2026

    Mckunsey

    company

    ConsumerPackagedGoodsPractice

    Whatconsumer-packaged-goodscompaniescan

    learnfromdisruptorbrands

    Disruptor-ledgrowthisreshapingnearlyeveryCPGcategory.Fivedisruptionarchetypes—andsixdefiningtraitsofdisruptorbrands—offerlessonsfor

    incumbentsseek

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