2026年广告行业脉动报告.docx

THE2026

INDUSTRY

PULSEREPORT

December2025

STUDYDESIGNANDOBJECTIVES

THE2026INDUSTRYPULSEREPORT

IntegralAdScience(IAS)

IntegralAdScience(IAS)partneredwith

YouGovtosurveyU.S.digitalmediaexpertsfromboththebuy-andsell-sidesto

understandtheirperspectivesonmedia

chall

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