‌乌干达市场报告：Ensibuuko案例研究.pptxVIP

UgandaMarketReport

Ensibuuko

casestudy

April2025|RadicleDevelopment

EnsibuukoMarketAnalysis

11IsEnsibuukouserelatedtopovertyalleviation?

Ifso,inwhatways?

Jobcreation

Povertyreduction

Livelihoodimprovement

Increasedresilience

15Whatroledomarketconditionsplay?

Savingsandcreditmechanisms

Fintechindustryandregulation

Accesstomobilephonesanddata

Mobileconnectivityandqualityofservice

Digitalliteracyandtechnologyadoption

Financialliteracyandinclusion

Geographicdisparities

22Conclusions

Endnotes

Acknowledgements

Contents

3

Background

Howaredigitalinclusionandpovertyalleviationrelated?

6

Case:Ensibuuko

Thiscasestudyispartofthisseriesofresearch,exploringthefollowingquestions:

•Howarebusinessesandtheirabilitytoscaleaffectedbymarketconditions?

•Howarebusinesses,inturn,changingtheirmarketenvironment?

•Whoaretheusersofthebusinessproduct?

•Whatistheimpactofthebusinessproductontheseindividuals’livelihoodsandsocio-economicstatus?Andwhatroledidmarketconditionsplayinthisimpact?

Lookforothercasesinthisseries:

Lumkani(SouthAfrica),GeoKrishi(Nepal),andTaskMoby(Ethiopia).

TheGSMAInnovationFund(GSMAIF)sourcessolutionsleveragingdigitalandemergingmobiletechnologiesandsupportsthemtoscale.Theaimofstimulatingdigitalinnovationistodeliversustainablebusinessesthatcancreatelarge-scalesocio-economicimpactthroughdigital

technologyandmobileinternet.

TogetherwiththeUK’sForeign,CommonwealthandDevelopmentOffice(FCDO),andSwedish

InternationalDevelopmentCooperationAgency(SIDA),theGSMAIFcommissionedaseriesof

researchandevaluationprojectstoexamineandunderstandtheconnectionofitsworkde-riskingdigitalinnovation,specificallysupportingbusinessestoscalewhohaveapotentialforfollow-on

positiveoutcomes.Thesepotentialoutcomesincludejobcreation,poverty