‌加速非洲智能手机普及.pptxVIP

AcceleratingSmartphoneAdoptioninAfrica

InsightsfromtheDRC,Kenya,Nigeria,

Rwanda,Senegal,SouthAfrica,TogoandZambia

November2025

Contents

Executivesummary.................................................................................................4

1.Mobileinternetadoptiontrends...............................................................................10

1.2UnderstandingtheusagegapinAfrica......................................................................................11

1.1Acrucialshiftinthedigitalinclusionchallenge.............................................................................11

1.3.Theimpactofsmartphoneafordabilityontheusagegap............................................................14

2.EvaluatingthefactorsinfluencingsmartphoneadoptioninAfrica.......................................18

2.1.Deviceecosystemfactors....................................................................................................20

2.2.End-userfactors..............................................................................................................27

2.3.Macrofactors..................................................................................................................29

3.DemocraticRepublicofCongo..............................................................................34

1.7.TheconnectivitylandscapeintheDRC...................................................................................36

1.