人大社英文课件战略管理建立持续竞争优势（第18版）david_sm18_PPT_01.pptxVIP

StrategicManagement:ACompetitiveAdvantageApproach,ConceptsandCasesEighteenthEditionChapter1TheNatureofStrategicManagementCopyright?2024,2020,2017PearsonEducation,Inc.

LearningObjectives1.1 Describethestrategicmanagementprocess.1.2 Discussthethreestagesofactivitiesforstrategyformulation,implementation,andevaluation.1.3 Explaintheneedforintegratinganalysisandintuitioninstrategicmanagement.1.4 Defineandgiveexamplesofkeytermsinstrategicmanagement.

LearningObjectives(continued)1.5 Describethebenefitsofengaginginstrategicmanagement.1