人大社英文课件战略管理建立持续竞争优势（第18版）david_sm18_PPT_03.pptxVIP

StrategicManagement:ACompetitiveAdvantageApproach,ConceptsandCasesEighteenthEditionChapter3TheExternalAssessmentCopyright?2024,2020,2017PearsonEducation,Inc.

LearningObjectives3.1 Describethenatureandpurposeofanexternalassessmentinformulatingstrategies.3.2 IdentifyanddiscussthePESTELexternalforcesthatimpactorganizations.3.3 ExplainPorter’sFive-ForcesModelandcompetitiveforcesthatimpactorganizations.

LearningObjectives(continued)3.4 Describekeysourcesofinformationforidentifyingopportunitiesandthreats.3.5 Discussforecastingtool