人大社英文课件战略管理建立持续竞争优势（第18版）david_sm18_PPT_06.pptxVIP

StrategicManagement:ACompetitiveAdvantageApproach,ConceptsandCasesEighteenthEditionChapter6StrategyAnalysisandChoiceCopyright?2024,2020,2017PearsonEducation,Inc.

LearningObjectives6.1 Describethestrategyanalysisandchoiceprocess.6.2 Diagramandexplainthethree-stagestrategyformulationanalyticalframework.6.3 ConstructandapplytheStrengths-Weaknesses-Opportunities-Threats(SWOT)Matrix.6.4 ConstructandapplytheStrategicPositionandActionEvaluation(SPACE)Matrix.6.5 ConstructandapplytheBostonConsultingGroup(BCG)Matrix.

LearningObjective