人大社英文课件战略管理建立持续竞争优势（第18版）david_sm18_PPT_02.pptxVIP

StrategicManagement:ACompetitiveAdvantageApproach,ConceptsandCasesEighteenthEditionChapter2BusinessVisionandMissionCopyright?2024,2020,2017PearsonEducation,Inc.

LearningObjectives2.1 Explaintheneedforcorevaluesstatementsinstrategicmanagement.2.2 Describethenatureandroleofvisionstatementsinstrategicmanagement.2.3 Identifythecharacteristicsofavisionstatement.2.4 Describethenatureandroleofmissionstatementsinstrategicmanagement.2.5 Identifyanddiscussthecharacteristicsofaneffectivemissionstatement.

LearningObjectives(continued)2.6 I