人大社英文课件战略管理建立持续竞争优势(第18版)david_sm18_PPT_05.pptxVIP

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人大社英文课件战略管理建立持续竞争优势(第18版)david_sm18_PPT_05.pptx

StrategicManagement:ACompetitiveAdvantageApproach,ConceptsandCasesEighteenthEditionChapter5StrategiesinActionCopyright?2024,2020,2017PearsonEducation,Inc.

LearningObjectives5.1 Identifyanddiscuss5characteristicsand10benefitsofclearobjectives.5.2 Defineandgiveanexampleof11typesofstrategies.5.3 Identifyanddiscussthethreetypesofintegrationstrategies.5.4 Givespecificguidelinesforwhenmarketpenetration,marketdevelopment,andproductdevelopmentareespeciallyeffectivestrategies.5.5 Explainwhendiversificationisaneffectivebusinessstrategy

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