营销衡量信任的真实成本:停滞的信心如何威胁绩效与预算.pdf

营销衡量信任的真实成本:停滞的信心如何威胁绩效与预算.pdf

THETRUECOSTOFTRUSTINMARKETINGMEASUREMENT

Whyplateauing

confidenceisputting

performanceand

budgetsatrisk

Despitemarketingteamsfeelingmoreconfidentthan

everinmeasurement,theirfaithinreportingaccuracy

isflatlining.NewresearchfromEMARKETERand

TransUnionfindsmar

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